What Is Email Marketing?

Email marketing is simply reaching out directly to existing or prospectus customers through their email inboxes. 

Businesses typically collect customer email addresses during the buying process to provide purchase confirmation or as a point of contact for correspondence. 

Customers in the research mode may also provide a business with their email address when requesting to download high-value content creations such as a service or product brochure. 

These email addresses can then be safely stored in a database and used for ongoing communication with these users who have expressed an interest in your business. 

Related Article: 'Is Email Marketing Effective?'

Email marketing can be conducted at various frequencies with some businesses sending weekly, monthly or quarterly newsletters. Meanwhile, businesses also have the potential to create bespoke customer journeys that involve emailing users at different stages and timelines. 

Typically the content of the emails either relates to the customer’s recent purchase or provides ongoing communication such as new offers or unmissable discounts to entice a customer to purchase for the first time or to make a repeat purchase.

If you’re really serious about solving your marketing headaches and getting your business on the path to grow, then there’s no better way to get started than scheduling a free strategy session with our team.

In 30 short minutes we’ll give you the exact blueprint we’ve used with dozens of to grow their business fast.

And we’ll even share a few secrets you can use to save you business time and money on your marketing.

This is a completely free, no-obligation goal crushing strategy session.

There’s no obligation to work with us again. No hard pressure selling.

Just let us show you how easy it can be to achieve your goals, and then we’ll go from there.

We only have a few slots available each month, so if you’re still interested in crushing your goals and growing your business, click the link below to reserve your spot before it’s taken by someone else:

LINK TO STRATEGY SESSION

Hope to talk to you soon,

Team Ashby Digital Agency

Read More Email Marketing FAQs