Email marketing can be extremely effective if utilised correctly as it has great potential to build a relationship and direct line of communication with both existing customers and prospective customers.

Get it right and you have the potential to successfully nurture a prospectus customer into a hot lead.  Get it wrong and you’ll receive reports for spamming users with too many emails.

The key ingredient for effective email marketing is getting the subject spot on.  This is the very first thing your audience will see when an email lands in their inbox - it is this exact subject line that will be the deciding point between opening or ignoring the email. 

Think about the volume of emails each person will be receiving from other businesses too. You need to stand out ahead of these! 

 Related Article: 'What Are The Benefits Of Email Marketing?'

The customer opened the email? Great news but the hard work is not over. Much like any other form of content creation in marketing or paid advertising, the body content also needs to be engaging and make the individual  want to read on to hear what you have to tell them. 

This is when personalised aspects of an email can be beneficial to increase how effective your email is. A great example of this is an email that starts with a customer’s name e.g. “Hello Jess”, I’m almost certain you’ll notice this if you load up your inbox. 

If you’re taking all the essential steps to engage a customer and getting a great open rate  for your emails, email marketing can be effective method for increasing sales and nurturing customers.