Is Email Marketing Effective?

Email marketing can be extremely effective if utilised correctly as it has great potential to build a relationship and direct line of communication with both existing customers and prospective customers.

Get it right and you have the potential to successfully nurture a prospectus customer into a hot lead.

Get it wrong and you’ll receive reports for spamming users with too many emails or non-relevant content.

The key ingredient for effective email marketing is getting the subject spot on in terms of content and time. 

As they say 'marketing is about getting the right message, in front of the right person, at the right time".

Related Article: 'What Are The Benefits Of Email Marketing?'

Here are a few key email stats* that showcase how effective email marketing is:



• 37% of brands are increasing their email budget
• 33% of marketers send weekly emails and 26% send emails multiple times per month
• 77% of marketers have seen an increase in email engagement over the last 12 months.
• Smartphone users prefer to receive brand communications via email.
• Email marketing revenue is estimated to reach almost £11 billion by the end of 2023.
• 64% of small businesses use email marketing to reach customers
• 41.5% of brands say that email marketing is very critical to business success
• 81% of B2B marketers say their most used form of content marketing is email newsletters
• 87% of B2C marketers leverage automation as part of their email marketing strategy

*stats from HubSpot.com

If you’re really serious about solving your marketing headaches and getting your business on the path to grow, then there’s no better way to get started than scheduling a free strategy session with our team.

In 30 short minutes we’ll give you the exact blueprint we’ve used with dozens of to grow their business fast.

And we’ll even share a few secrets you can use to save you business time and money on your marketing.

This is a completely free, no-obligation goal crushing strategy session.

There’s no obligation to work with us again. No hard pressure selling.

Just let us show you how easy it can be to achieve your goals, and then we’ll go from there.

We only have a few slots available each month, so if you’re still interested in crushing your goals and growing your business, click the link below to reserve your spot before it’s taken by someone else:

LINK TO STRATEGY SESSION

Hope to talk to you soon,

Team Ashby Digital Agency

Read More Email Marketing FAQs