VIDEOGRAPHy

How long a video shoot takes is completely dependent on the complexity of the video that is required.

If you only require short clips for a short-form video this may not take longer than 1-2 hours. 

However, more complex videos with different setups/locations and interviews could take far longer. 

Generally speaking, this also includes time getting to and from the location and time to set up and dismantle the equipment.

This is a difficult question to answer as the cost for a video shoot is dependent on a number of factors meaning there is never a ‘set’ price.

Since everyone has different ideas and needs, the cost of a video shoot is dependent on the length of the video (and shoot), the number of setups/locations and the time it’ll take to edit just to name a few of the contributing factors.

A good videographer will be transparent with the cost and outline all of these factors, providing you with a cost prior to the video shoot beginning.

Once we have accepted a quote from us your price will never increase.

The simple difference is the duration of the final video that is produced. 

In terms of whether short-form or long-form is better, it is purely a question of the context and purpose of the video. 

Short-form videos are good for quickly grabbing attention and can work well for marketing materials such as social media campaigns (organic and paid) or a video-based website. 

Whereas long-form videos are better suited if the intention is to form a narrative, take someone through a full journey or share client testimonials. 

As long as the form of video you create is shared in the correct capacity, both short-form and long-form video content can be effective for your brand awareness and building your marketing strategy.

Boosting brand exposure - Videography has great powers on social media in particular to increase your brand exposure by up to 100 times more than photos ever will. Short-form video content is the way forward with Instagram Reels and TikTok having exceptional popularity right now. 

Elevate your whole brand image - High-quality video footage of your brand can be integrated into your website. A video website will completely elevate your existing website making it far more engaging and taking your brand image to a whole new level.

Communicate key messages - Nothing tells a story better than a video, short-form videos like TikToks have the power to communicate to an audience within a short timeframe. A short video will receive far more attention than a full page of text as it has been articulated in a far more engaging way. 

Higher ROI - Videos can help elevate other areas of your marketing, for example, the use of short-form videos for paid advertising on social media. These types of ads are more likely to reach a higher number of individuals and in turn, create a higher ROI than you are currently getting. 

Brings you closer to customers - Video content creates a better visual representation of your brand helping you get more key points across. Video content can also help develop more brand advocates who are actively engaging with your business. 

Photography has long been an important aspect of marketing as without visual photo content it makes sharing photo-based content on social media, websites and other marketing materials extremely difficult. 

In some instances such as product imagery for e-commerce, posters and print brochures, photography is still essential and will continue to be used. 

Photography will always be a powerful tool for capturing still images for marketing materials. However, where it can, videography is quickly replacing photography in the world of marketing. 

Video content is far more engaging and elevates your brand image enabling you to communicate with prospects and existing clients much easier. 

In particular, short-form video content is good for quickly grabbing attention and can work well for marketing materials such as social media campaigns (organic and paid) or video-based websites. 

Long-form videos are suitable if the intention is to form a narrative, take someone through a full journey or share client testimonials.

Since platforms such as TikTok, Instagram Reels and YouTube Shorts have made an appearance it has made businesses wanting to stay relevant make the switch towards generating more and more video-based content. 

Hiring a videographer could make or break the video idea that you have. 

If you hire the wrong videographer, you will be wasting money on a video that is nothing like the idea you initially had and is far less likely to be effective for use on your website or social media. 

Here are 5 things you should consider or ask when it comes to choosing who to hire as a videographer…

Agreeable editing time allowance - Agreeing on a suitable edit time after the filming has taken place is essential to ensure that it is possible for the video you have requested to be produced.

If you have requested a complex video and the videographer has informed you that they only have the capacity to spend 1 hour completing the edit, it’s unlikely that your edit will be reflective of your desired video. 

Discuss locations/setups -  Some videographers may have restrictions on the number of different locations/setups which could restrict your video idea and cause issues with communicating key messages.

Before the shoot, ensure that the number of locations/setups is communicated. Additionally, if you require a drone for footage, communicate this ahead of time so that this can be factored in and the videographer can research local restrictions ahead of time.

If you are planning on conducting interviews or collecting testimonial videos, ensure that everyone is aware of when and where they need to be and ensure they are on time to avoid delays.

Your content usage rights - Ask the videographer from day one about your rights to use the content they are producing. 

Some videographers may have restrictive rights that mean you may not be allowed to share your video anywhere for commercial use.

If you are paying for a video shoot and edit, you expect to have the right to use the content anywhere you like, any good videographer will allow you full rights to use the video once it is complete. 

What type of equipment they’re using - Don’t be ashamed to ask the videographer what equipment they will use, even if you have no idea about technical filming equipment.

Ultimately, you want to ensure that you are not paying for a videographer to turn up and film high-quality videos on their phone. Whilst phones can produce some good content, it’s not great for businesses and would reflect badly on your business. 

Videographer specialism - You might be surprised to learn that not all videographers shoot the same type of content. 

Some videographers specialise in wedding videos, commercial videos or cinematography. 

Whilst all of these videographers will have the ability to produce great visual content, it may not be in the correct style format that you require. 

Therefore, you must decide on the type of video you want beforehand so that you can show it to them and see if it is something they can make, likewise, watch some of their previous videos to see what they usually produce. 

If you have asked all of these questions and are happy with the videographer then you should not have any problems with the video once it has been produced. 

Some videographers may restrict where you have permission to share the video footage once it is completed. 

However, when working with a reputable videographer you will be able to share your videos anywhere.

This is particularly beneficial for sharing and reaping the results on the following platforms: 

Social media platforms: YouTube, Facebook, Instagram, Twitter, TikTok, etc.

Video hosting platforms: YouTube, Vimeo 

Company websites and blogs: Embedding videos on relevant pages.

Email newsletters: Including video links in marketing emails.