VIDEOGRAPHY & Video production Services

The duration of a video shoot can vary significantly based on the complexity and requirements of the project. Here's a general breakdown: 

• Short-form video: If you only require short clips for a short-form video this may not take longer than 1-2 hours. 

• Long-form video: Complex videos with different setups/locations and interviews could take far longer. 

Generally speaking, this duration also includes time getting to and from the location and time to set up and dismantle the equipment.

We always aim to deliver high-quality content while respecting your schedule. 

The simple difference is the duration of the final video that is produced. 

In terms of whether short-form or long-form is better, it is purely a question of the context and purpose of the video. 

Short-Form Videos  - Good for quickly grabbing attention and can work well for marketing materials such as social media campaigns (organic and paid) or a video-based website. 

Long-Form Videos - Better suited if the intention is to form a narrative, take someone through a full journey or share client testimonials. 

As long as the form of video you create is shared in the correct capacity, both short-form and long-form video content can be effective for your brand awareness and building your marketing strategy.

Videography is more than just a trend; it's a vital tool that can transform your business.

Let's highlight five powerful ways videography can elevate your brand, drive higher ROI and build stronger connections with your customers.

• Boosting brand exposure - Videography has great powers on social media in particular to increase your brand exposure by up to 100 times more than photos ever will. Short-form video content is the way forward with Instagram Reels and TikTok having exceptional popularity right now. 

• Elevate your whole brand image - High-quality video footage of your brand can be integrated into your website. A video website will completely elevate your existing website making it far more engaging and taking your brand image to a whole new level.

• Communicate key messages - Nothing tells a story better than a video, short-form videos like TikToks have the power to communicate to an audience within a short timeframe. A short video will receive far more attention than a full page of text as it has been articulated in a far more engaging way. 

• Higher ROI - Videos can help elevate other areas of your marketing, for example, the use of short-form videos for paid advertising on social media. These types of ads are more likely to reach a higher number of individuals and in turn, create a higher ROI than you are currently getting. 

• Brings you closer to customers - Video content creates a better visual representation of your brand helping you get more key points across. Video content can also help develop more brand advocates who are actively engaging with your business. 

Photography has long been an important aspect of marketing as without visual photo content it makes sharing photo-based content on social media, websites and other marketing materials extremely difficult. 

Photography excels in capturing still images for product imagery, brochures and other marketing assets, however videography is rapidly gaining ground as a dynamic alternative. 

Video content offers a higher level of engagement that enhances your brand image whilst delivering better communication with clients.

In particular, short-form video content is good for quickly grabbing attention and can work well for marketing materials such as social media campaigns (organic and paid) or video-based websites. 

Long-form videos are suitable if the intention is to form a narrative, take someone through a full journey or share client testimonials.

With the rise of platforms like TikTok, Instagram Reels and YouTube Shorts, it has made businesses wanting to stay relevant make the switch towards generating more and more video-based content. 

Hiring the right videographer can be the key to bringing your video vision to life, but choosing the wrong one could leave you with a disappointing result and a wasted budget. 

Here are five essential considerations to ensure you find a videographer who's the perfect match for your project.

Agreeable editing time allowance - Agreeing on a suitable edit time after the filming has taken place is essential to ensure that it is possible for the video you have requested to be produced.

If you have requested a complex video and the videographer has informed you that they only have the capacity to spend 1 hour completing the edit, it’s unlikely that your edit will be reflective of your desired video. 

Discuss locations/setups -  Some videographers may have restrictions on the number of different locations/setups which could restrict your video idea and cause issues with communicating key messages.

Before the shoot, ensure that the number of locations/setups is communicated. Additionally, if you require a drone for footage, communicate this ahead of time so that this can be factored in and the videographer can research local restrictions ahead of time.

If you are planning on conducting interviews or collecting testimonial videos, ensure that everyone is aware of when and where they need to be and ensure they are on time to avoid delays.

Your content usage rights - Ask the videographer from day one about your rights to use the content they are producing. 

Some videographers may have restrictive rights that mean you may not be allowed to share your video anywhere for commercial use.

If you are paying for a video shoot and edit, you expect to have the right to use the content anywhere you like, any good videographer will allow you full rights to use the video once it is complete. 

What type of equipment they’re using - Don’t be ashamed to ask the videographer what equipment they will use, even if you have no idea about technical filming equipment.

Ultimately, you want to ensure that you are not paying for a videographer to turn up and film high-quality videos on their phone. Whilst phones can produce some good content, it’s not great for businesses and would reflect badly on your business. 

Videographer specialism - You might be surprised to learn that not all videographers shoot the same type of content. 

Some videographers specialise in wedding videos, commercial videos or cinematography. 

Whilst all of these videographers will have the ability to produce great visual content, it may not be in the correct style format that you require. 

Therefore, you must decide on the type of video you want beforehand so that you can show it to them and see if it is something they can make, likewise, watch some of their previous videos to see what they usually produce. 

By covering these questions before hiring, you can approach your video project confidently, knowing you're working with a videographer who understands your needs and can deliver your vision. 

Once your video is complete, the sharing options are vast - especially when you work with a videographer who provides full usage rights. A lot of videographers will restrict the platforms you can share footage and how long you're allowed to use that footage for. 

Here's just a few of the platforms where your video content can make a real impact:

• Social media platforms: YouTube, Facebook, Instagram, Twitter, TikTok, etc.

• Video hosting platforms: YouTube, Vimeo 

• Company websites and blogs: Embedding videos on relevant pages.

• Email newsletters: Including video links in marketing emails.