Google Ads, FAcebook Ads & More

Extremely Cost-Effective:

Using social media as advertising can have great potential for your business growth and help you reach new clients.

By spending £100 over a month on a highly targeted paid advertisement you could potentially reach 50,000+ of your dream target market all within your local area.

This is dependent on the amount you spend, the industry demographic and correctly targeting your audience.

You are in charge of your budget for Facebook ads, you can choose to spend however much you are willing to budget for this form of marketing.

Should you wish to, you could spend as little as £5 per day (although we advise spending more as the more you spend the more success you'll have).

You Are In Control:

In today's society, most people are put off by having to call someone to find out how you can help, they would rather look after themselves. 

Imagine being able to serve your customer enquiries without doing the leg work

Here are a few things that are in your control:

• How people contact you
• How much you spend
• Who sees your ads (audience)
• Where your ads are found (platform)
• Location your ads are found (city/towns)
• What services you promote
• When your ads run (Don't work weekends? You can turn them off during these times)

Most Advanced Targeted Advertising In The World:

The major benefit of social media advertising is the ability to reach your exact audience. Facebook Ads are the most targeted form of advertising in the whole world.

You can advertise to people by age, interests, behaviour, and location. 

If you know your customers, you can use Facebook’s advanced targeting methods to blow up your brand reach to crazy levels, add value to them and watch you leave your competition in the dust!

Paid advertising platforms like Facebook, Instagram, Google and LinkedIn are some of the largest and most intricate platforms for audience targeting.

They strategically collect data points from users based on their activity and even based on the activity of other users who have similar interests. 

These data points allow advertisers to tap into high levels of targeting. 

The data points are constantly being collected from users to determine their interests and predict their next purchases before they've even thought about them themselves.

Facebook for example has over 52,000 advanced data targeting points that are split into many different categories: demographics, interests, behaviours, lookalike and connections. 

You can use these data points to closely target your ideal customer. The trick is to get inside the minds of your ideal customers to fully understand who they are, what they are likely to be interested in and what platforms they are hanging out on.

Some example data points collected are based on demographics including location, age, gender, relationship status, education, language, home, work, parents, generation and life events. 

Data points are also collected based on interests including industry, entertainment, family & relationships, fitness & wellness, food & drink, hobbies & activities, shopping & fashion, sports & outdoors and technology. 

For most platforms, the answer is no, if you are running the ads yourself, you can usually spend as little or as much as you like. Some exceptions for this are LinkedIn Ads where you usually require a minimum spend per ad.

Of course, the more you spend the more results you’ll obtain, however, don’t be fooled. It is not always about the amount you spend, a lot of the time knowledge beats budgets, but you do need to "pay to play" so if you do not have skin in the game you will not get any or obtain very little results.

You could spend a small amount but have an amazing ad that is displayed in your ideal service location and generates a fantastic amount of high-quality leads. 

With paid ads, you can set a daily budget and have control over the CPC (Cost-Per-Click) CPM (Cost-Per-1000 = Impressions), and pause the spend at any point.

You can also use the system to pause any ad spend during periods when people are less likely to be searching e.g. overnight. 

Please note, if you are looking for us to run your paid advertising for you there is a minimum monthly spend.