Email marketing is a cost-effective method of marketing, especially in comparison to high budgets on Facebook Advertising or Google Adwords.

You typically pay a set fee for email marketing services and can send as many emails as you wish to the exact customers that make up your audience database.

Email marketing campaigns can be quick and easy to produce and don’t typically require costly training or photoshoots etc. to develop effective content. 

Email Marketing often acts as a mid-point between continuing communication with a user who once visited your website and encouraging that same user to revisit your website based on the content that is within your email. 

Most emails (unless information-focused) will have a call-to-action (CTA) button that once clicked will direct the user to your business website.

Therefore with effective email marketing, you also have an additional method of generating website traffic and turning them into leads and new customers.

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Email marketing provides an opportunity to nurture existing customers or prospectus customers as you can communicate with them directly via email.

You can tailor email marketing campaigns to strategically communicate key messages that are essential for the exact point they are at in the buying cycle, entice them into becoming a lead by providing exclusive offers etc. 

Use this point of contact even after they have purchased from you to build an ongoing relationship to encourage repeat purchases, upsells or ask for a business review to help build your online reputation.

With email marketing, you can customise campaigns to be personalised to the receiver, this is as simple as including their first name to address them at the start of the email.

The inclusion of adding personal details such as names to an email is known to have an impact on the open rate of the emails.

 
Additionally, you can utilise email marketing platforms to create customised journeys for your audiences to ensure they receive relevant information for the next stage they enter in the buying cycle and automatically email these on a set timeline.