What Are The 4 Main Benefits Of Email Marketing?

Extremely Cost-Effective

Email marketing is a cost-effective method of marketing, especially in comparison to high budgets on Facebook Advertising or Google Adwords.

You typically pay a set fee for email marketing services and can send as many emails as you wish to the exact customers that make up your audience database.

Email marketing campaigns can be quick and easy to produce and don’t typically require costly training or photoshoots etc. to develop effective content. 

Generate Website Traffic

Email Marketing often acts as a mid-point between continuing communication with a user who once visited your website and encouraging that same user to revisit your website based on the content that is within your email. 

Most emails (unless information-focused) will have a call-to-action (CTA) button that once clicked will direct the user to your business website.

Therefore with effective email marketing, you also have an additional method of generating website traffic and turning them into leads and new customers.

Related Article: 'Is Email Marketing Not Outdated?'

Nurture Customers

Email marketing provides an opportunity to nurture existing customers or prospectus customers as you can communicate with them directly via email.

You can tailor email marketing campaigns to strategically communicate key messages that are essential for the exact point they are at in the buying cycle, entice them into becoming a lead by providing exclusive offers etc. 

Use this point of contact even after they have purchased from you to build an ongoing relationship to encourage repeat purchases, upsells or ask for a business review to help build your online reputation.

Create Custom Campaigns

With email marketing, you can customise campaigns to be personalised to the receiver, this is as simple as including their first name to address them at the start of the email.

The inclusion of adding personal details such as names to an email is known to have an impact on the open rate of the emails. 

Additionally, you can utilise email marketing platforms to create customised journeys for your audiences to ensure they receive relevant information for the next stage they enter in the buying cycle and automatically email these on a set timeline.

If you’re really serious about solving your marketing headaches and getting your business on the path to grow, then there’s no better way to get started than scheduling a free strategy session with our team.

In 30 short minutes we’ll give you the exact blueprint we’ve used with dozens of to grow their business fast.

And we’ll even share a few secrets you can use to save you business time and money on your marketing.

This is a completely free, no-obligation goal crushing strategy session.

There’s no obligation to work with us again. No hard pressure selling.

Just let us show you how easy it can be to achieve your goals, and then we’ll go from there.

We only have a few slots available each month, so if you’re still interested in crushing your goals and growing your business, click the link below to reserve your spot before it’s taken by someone else:

LINK TO STRATEGY SESSION

Hope to talk to you soon,

Team Ashby Digital Agency

Read More Email Marketing FAQs