CENTRAL JOINERY GROUP Case Study

WHAT WERE THEIR CHALLENGES?

With their current marketing setup, Central Joinery Group were not able to get their business found by people interested in their services, they had nearly zero brand reach and had never had a genuine lead from their website let alone any sales.

This meant that the money they were investing money into a solution was not providing results or a return on investment, this is the worst-case scenario for any business. 

In an attempt to elevate their online presence and grow the business, Central Joinery Group made multiple attempts over the period of a few years.

Attempt 1 - Internal Marketing Team 

The first attempt they made was hiring an internal member of staff that would deal with all aspects of the marketing and hopefully help the business grow.

Unfortunately this did not work out how they wanted so they were back to square one.

Attempt 2 - Marketing Agency

Attempt two involved outsourcing their marketing to an agency. Central Joinery Group were working with this marketing agency for a number of years working on a number of projects together.

During this time they invested money into rebranding the business, building new websites, and other activities in the hope of a building a successful marketing strategy.

Unfortunately after a few years they had no success and did not generate any revenue online.

HOW DID WE HELP

Despite the tricky road Central Joinery Group had dealt with over previous years, they were still ambitious and hungry to grow their business online. Kyle, the Operations Director at Central Joinery Group got into a discussion with his Managing Director Neil Barks brother Gary Bark (Director of Optimised) who had been having recent success with marketing both online and offline.

We identified they were lacking in 3 of the most fundamental areas of marketing:

1. Brand Awareness - Being able to get found by people looking for your services. 
2. Convert Customers - Turning traffic into leads sent to the sales team.
3. Nurture Prospects - Maximise conversion by nurturing prospects. 

Our Proposed Solution:

• Develop a high-performance website that focuses on transforming their 4 underperforming websites into one website that can perform inline with their nation competition.
• Help maximise brand exposure to showcase their quality of work - by working on content creation produced for both on the website in the form of a brochure and on social media (LinkedIn, Instagram, Facebook & Pinterest) plus supporting with content for events.
• Create bespoke customer journeys through paid Facebook advertising, Google Adwords and email marketing to help convert more business and simultaneously increase brand awareness and opportunity to earn more money.

The above solutions would set out how we could help them achieve the following 4 goals:

1. Achieve all 3 fundamental pillars of marketing for short-term growth and optimised long-term growth and performance. 
2. Increase google rankings with SEO to bring in high-quality ready-to-buy traffic. 
3. Increase brand awareness and be found by people that are problem aware and have a need for their services. 

Market to customers easier with automatic communication and keep in touch with stakeholders and prospects with email communication & retargeting.

WHAT RESULTS HAVE WE HELPED THEM ACHIEVE

Within the first 30 days of the new marketing going live, Central Joinery Group received more visitors than in the previous 3 years combined and obtained over 150 leads (worth up to £50,000 per lead).

Within the first 90 days of the new marketing going live they have received over 670 leads, got seen over 600,000 times and converted higher than they ever have which is going to skyrocket their ROI.

By working with the correct agency that has delivered on its promises, Central Joinery Group has experienced exceptional growth in such a short space of time. 

As a result, they are now generating leads online (daily) for the first time ever, have more brand exposure than ever before, generating sales online through their e-commerce parts store. They’re confident in having a full customer journey in place to help them achieve their goals from brand new customers to repeat customers and referrals. 

Due to their recent success, they have been able to expand their team and are reaching new record levels month after month since they are competing and outranking national and worldwide competitor businesses that are spending 10x more on their marketing on a monthly basis.

Ultimately, Central Joinery Group is confident that they have a marketing team they can rely on to deliver growth for them going forward as they have big plans to continue developing and taking over the industry in the years to come.

WHAT DID REBECCA sales director HAVE TO SAY

 "nobody compares to the experience we have had with Ashby Digital Agency"

KYLE - MANAGING DIRECTOR written testimony

 "more leads in 4 weeks than in the last 4 years combined!"

“At Central Joinery Group we have been wanting to grow our business (mainly the online side) for a while now. After trying a few different approaches and working with other marketing agencies as well as trying some in house roles with little to no success, we were recommended Ashby Digital Agency as a solution to our challenges and to help us reach that next stage of growth.

In a few short months they have audited all of our competitors, learnt our entire business from top to bottom, cleaned up the challenges from the bad advice that we have had previously, completely rebuilt our entire online marketing strategy and portfolio, everything from transforming 4 broken websites into one stunning new website with an ecommerce store built in, to our brochures, social media, email marketing and SEO, they even rewrote all our content from scratch with very little help from us apart from providing photos and attending a few meetings.

The feedback that we have had from the rest of the team and other directors at Central Joinery Group, our customers and our friends and partners within the industry has been incredible!

Plus, we have had more new leads and new enquires in the last 4 weeks than we have in the last 4 years combined!

If you’re looking for a trusted marketing team that can come in learn your business and develop/implement your marketing strategy into an industry leading one that works I cannot recommend Ashby Digital Agency highly enough.”

REBECCA - SALES DIRECTOR written testimony

 "EXCELLENT... everything they do is pure quality."

“During my time as a sales director within the industry I have worked alongside several marketing agencies during my career, but nobody compares to the experience we have had with Ashby Digital Agency.

They’ve taken the time to learn about our business at Central Joinery Group, what wasn’t working and what we need to do to make it work and it truly shows in the level of work they’ve produced (and continue to produce) for us.

Despite that we have completely rebuilt everything that we do online, the transition was seamless, everything was made so easy, and the results so far have been better than we ever imagined they could be.

As we reach an exciting new time in our business, we couldn’t be happier with our decision to have the Ashby team help guide us into these new times and help us reach new levels of growth.”