Paid ads Agency  |  PPC Ads, Facebook ads, Google Ads

Paid advertising can be a highly effective tool for your business, driving growth and helping you to reach new clients. You have full control over your budget, audience and ad timing with platforms like Facebook and Google. 

This enables you to run campaigns that work for your business. Here are the top benefits that make paid advertising a smart choice to elevate your reach and stay ahead of the competition. 

Extremely Cost-Effective:

Using social media as advertising can have great potential for your business growth and help you reach new clients.

By spending £100 over a month on a highly targeted paid advertisement you could potentially reach 50,000+ of your dream target market all within your local area.

This is dependent on the amount you spend, the industry demographic and correctly targeting your audience.

You are in charge of your budget for Facebook ads, you can choose to spend however much you are willing to budget for this form of marketing.

Should you wish to, you could spend as little as £5 per day (although we advise spending more as the more you spend the more success you'll have).

You Are In Control:

In today's society, most people are put off by having to call someone to find out how you can help, they would rather look after themselves. 

Imagine being able to serve your customer enquiries without doing the leg work

Here are a few things that are in your control:

• How people contact you
• How much you spend
• Who sees your ads (audience)
• Where your ads are found (platform)
• Location your ads are found (city/towns)
• What services you promote
• When your ads run (Don't work weekends? You can turn them off during these times)

Most Advanced Targeted Advertising In The World:

The major benefit of social media advertising is the ability to reach your exact audience. Facebook Ads are the most targeted form of advertising in the whole world.

You can advertise to people by age, interests, behaviour, and location. 

If you know your customers, you can use Facebook’s advanced targeting methods to blow up your brand reach to crazy levels, add value to them and watch you leave your competition in the dust!

When it comes to paid advertising platforms like Facebook, Instagram, Google and LinkedIn are your secret weapon. They are some of the largest and most intricate platforms for audience targeting.

With over 52,000 advanced targeting options on Facebook alone, you can slice and dice your audience into the perfect segments.

Understanding demographics, interests, behaviours and lookalike audiences is like having a crystal ball for predicting what your customers want before they even know it. 

You can use these data points to closely target your ideal customer. The trick is to get inside the minds of your ideal customers to fully understand who they are, what they are likely to be interested in and what platforms they are hanging out on.

Example of the rich data points available: 

• Demographics: Location, age, gender, relationship status, education, language, home, work, parents, generation and life events. 
• Interests: Industry, entertainment, family & relationships, fitness & wellness, food & drink, hobbies & activities, shopping & fashion, sports & outdoors and technology. 

With this data at your fingertips, you can create campaigns that truly resonate and drive results. Turn clicks into conversions because with the right targeting your ads will hit the bullseye!

The short answer is not usually. If you're running ads yourself, you can spend as much or as little as you like. The exception is LinkedIn as there's a minimum spend per ad. 

Of course, the more you spend the more results you’ll obtain, however, don’t be fooled. It is not always about the amount you spend, a lot of the time knowledge beats budgets, but you do need to "pay to play". 

That said, you'll still need some skin in the game or your results might be... well, let's just say underwhelming.

With paid ads, you can set a daily budget and have control over the CPC (Cost-Per-Click) CPM (Cost-Per-1000 = Impressions), and pause the spend at any point.

You can also use the system to pause any ad spend during periods when people are less likely to be searching e.g. overnight. 

If you're looking for us to manage your ad campaigns, keep in mind that there is a minimum monthly spend for our services because quality results require investment.