CONTENT CREATION Agency | Print services & Digital Content Creation

Content creation has become one of the most impactful ways to connect with customers, build trust and drive growth. For businesses, creating valuable content goes beyond just crafting a message; it's about reaching and resonating with the right audience. 

Let's discuss the key advantages of content creation for businesses:

• Building Brand Awareness: Content creation is extremely beneficial for building your brand awareness. Your valuable content will be viewed by engaged users who will build awareness, and trust for your business and the product or service you offer. Even if they are not ready to make a purchase now, this makes them far more likely to buy from you in the future. 

• Increasing Website Traffic: Content creation such as brochures promoted on social media channels will increase the traffic to your website and in turn, can result in an increase in leads. 

• Increasing Engagement: Regularly producing content such as blogs or emails will increase the engagement you have with your customers. This type of content can add value to their daily life and in turn, they are far more likely to see you as a trustworthy business.

On the other hand, let's highlight the disadvantages of content creation:

• Time-Consuming: Content creation can be a time-consuming task, for large brochures this can take a long time to create and perfect.  For regular blogs or newsletters, this also takes time on a regular occurrence to create. 

• Long-Term Results: Content creation is not seen as a quick win as for some types of content creation it can take a while for content to start producing any results or traction. However, if you want quicker results, there are alternative content formats that can be considered. 

• Requires Skills & Software: Whilst most people have access to free creation software meaning they can give it a go creating content themselves, it’s not likely to be as professional as it would be if it was created by an individual skilled in this particular industry. For a lot of business owners, it’s the knowledge, skill and creativity that hold them back from creating their own content.

With these points in mind, consider whether content creation could help your brand grow and connect with your audience. These challenges disappear when you partner with a skilled agency that can bring your vision to life with ease and expertise.

You've likely noticed brands with sleek, professional brochures, flyers and social media content that can all fit together like a well-made puzzle, perfectly representing their brand. The good news? You can achieve that same polished look for your business, outsourcing is the secret.

Outsourcing your content creation can give you a stunning set of marketing materials you can use in a wide variety of ways to help your business.

Here's why outsourcing is a smart move:

Saves you time: 

Simple reason, outsourcing your content creation tasks will mean you don’t have to spend the time creating these yourself.

You can hand over the ideas to a team of marketing experts who can put your ideas together and work their magic to generate the content you require.

This gives you more time to focus on areas of your business that you are most passionate about. 

Created by industry experts:

You can guarantee that the content produced by an outsourced marketing agency will be of higher quality as it is being produced by industry experts. 

This means it will look more professional and factor in smart strategies that are likely to be most impactful for the target audience and therefore more likely to generate leads.

Greater ROI:

Since the content will be produced by industry experts who can implement the correct marketing strategies into the content, it’s likely to generate more leads and in turn become a great ROI for your business.

The timeline for content creation varies widely depending on the type of content you require, Here's a quick breakdown that could be helpful:

Print / Digital Brochure:

Brochures take the longest due to their multi-page layouts, detailed designs and rich content.

Generally a high-quality brochure can take anywhere from a few weeks to a few months to complete.

However, the smaller the brochure, the less  time it’ll take and vice versa. 

One-pagers / Poster:

A single-page visual document communicating key information points will not take too long to produce and can be completed within a couple of days (this includes the opportunity to review and make suggested edits). 

Business Cards:

Business cards are quick to produce as they generally have the same type of content on them, it’s just a case of editing the design and ensuring it matches your brand identity.

Depending on the number of individual business cards you need, business cards can be produced within a matter of hours. 

Outsourcing your content creation means you'll have professional marketing materials at your fingertips, saving you time and adding a polished touch to your brand's image.

Understanding the importance of content is one thing, but knowing which types can truly impact your business is where the magic happens. Here are six powerhouse content types that can make a difference to your business:

• Short-Form Video Content: This type of content is making the world go round at the moment as it is the most engaging form of content making it easy to communicate key messages and build brand awareness. 

• Business Cards & Leaflets: Depending on your industry, business cards and leaflets can be a great way to communicate your key contact information. This is particularly beneficial for people providing trades within a local area. 

• Product Brochure: If you operate a visual image, you can benefit from using product brochures to either hand out to people or send as a digital download from your website. 

• Print & Branding: Print content such as leaflets and internal branding for offices will boost the presence of your brand image. 

• Signage & Posters: If you operate from a retail outlet or have a shop front, branded signage and posters are key for helping customers identify your brand. 

• Vehicle Graphics: With vehicle graphics, you can communicate your brand message and create brand awareness for those who are not yet brand-aware. 

Want powerful marketing content but unsure where to start? Consider outsourcing to a marketing agency to bring your content vision to life, crafted by industry experts.