This is a tough question but one of our favourites. If you type this question into Google you will see many people talking about how no reputable agency will guarantee rankings as rankings can not be guaranteed due to how many changes the likes of Google make on a daily and monthly basis, and other ranking factors like your competitor's strategy etc.

This is completely true, with SEO nothing is guaranteed, ever.

However, with enough experience in SEO and a track record of getting many businesses ranked on the first page of search engines like Google, you can make an educated guess on whether you will be able to deliver rankings for a client.

With our FAQs we always try and give you factual information rather than using this space to blow our own trumpet, however, for this question, we will make a small exception to be able to articulate our answer more effectively.

Over the last few years, we have outranked multimillion and multinational brands on Google, even businesses spending 100x the amount our clients are.

Related Article: 'What is Organic Traffic? How is it Different from Paid Traffic?'

Not so long ago we got a "little" man and van business ranked ahead of the likes of Arnold Clarke and Enterprise who are 2 of the biggest names in their industry.

Likewise, we have outranked councils that have high-authority domain names that can be hard to get ahead of. Plus other examples of similar situations.

With this, we have gained a lot of knowledge and insight into the key things to look out for when providing customers with expectations of what they are able to achieve with organic rankings.

This is how we are able to say that we guarantee rankings. It's not because rankings are guaranteed, it's more a question of integrity.

Usually, an SEO company or a company that provides SEO services will know if they are able to rank your business or not based on certain factors just like we can.

The key difference is, are they willing to be honest with what is achievable at the risk of losing your business? They might not be able to get you ranked and you could be wasting your money if you try.

Therefore our guarantee is more about honesty than it is about guaranteed rankings.

We will never tell a business we can get them ranked if we cannot and we will ONLY implement SEO if we truly believe we can get you results, therefore, if we say that we can but it turns out we cannot, that's on us and we will refund your money.

If we feel that we cannot get you rankings for any reason, we will tell you this and provide you with an alternative strategy that we will be willing to back with a guarantee as well.