What Is The Difference Between Inbound And Outbound Marketing?

What Is The Difference Between Inbound And Outbound Marketing?

Whilst inbound and outbound marketing both serve the same purpose of getting your business in front of potential customers. They are two different approaches towards doing so, based on the stage the potential customer is at in the buying cycle.

Inbound Marketing 

Inbound marketing is a form of marketing that is customer-focused and works to engage them with your business, helping them with the buying process and building long-term relationships. 

Inbound marketing ultimately provides solutions (your product/service) to potential customers.

Types of inbound marketing materials include high-value content creation offerings e.g. e-books or guides, social media content and infographics, this is more value based content to sell your business for the product/service as they are already actively searching for a solution.

Related Article: 'What Are The Benefits Of Inbound Marketing?'

Outbound Marketing 

Outbound marketing involves proactively reaching out to consumers to promote your product/service to them.

They’re consumers who are potentially not yet directly researching for your business, however, may have a problem where they require your product/service to help.

Types of outbound marketing include email marketing, videos, calling, paid advertising etc. anything likely to ‘disrupt’ their day. This content is far more likely to consist of sales elements to help turn them into a lead.

If you’re really serious about solving your marketing headaches and getting your business on the path to grow, then there’s no better way to get started than scheduling a free strategy session with our team.

In 30 short minutes we’ll give you the exact blueprint we’ve used with dozens of to grow their business fast.

And we’ll even share a few secrets you can use to save you business time and money on your marketing.

This is a completely free, no-obligation goal crushing strategy session.

There’s no obligation to work with us again. No hard pressure selling.

Just let us show you how easy it can be to achieve your goals, and then we’ll go from there.

We only have a few slots available each month, so if you’re still interested in crushing your goals and growing your business, click the link below to reserve your spot before it’s taken by someone else:

LINK TO STRATEGY SESSION

Hope to talk to you soon,

Team Ashby Digital Agency

Read More Inbound Marketing FAQs