EDEN TREE CARE Case Study

WHAT WERE THEIR CHALLENGES?

Whilst an exceptional approach to business can go a long way in helping the business become loved by customers, there’s only so far that local word-of-mouth marketing can take you. 

Eden Tree Care had a fair bit of experience tapping into the world of marketing for 10 years prior, but unfortunately, the methods they were using weren’t generating the leads they required.

Over the last 10 years, Eden Tree Care has been spending on average around £18,000 per year on their marketing efforts with a number of different companies which included various ways of marketing.

During the last few years they had invested in SEO, Google Ads, Yell.com, websites, leaflets and local magazine advertising. Some of these brought in some business, some didn't, the key issue was no consistency and no reliable marketing to help them achieve and maintain their revenue goals.

HOW DID WE HELP

From the get-go, we provided them with a company audit and competitor analysis with a clear strategic plan to help them transition their marketing into something that works, reduce their wasted spend and increase their number of leads (with a focus on high-quality leads).

Eden Tree Care was lacking in 2 of the most fundamental areas of marketing:

1. Brand Awareness - Being able to get found by people looking for your services. 
2. Convert Customers - Turning traffic into enquiries and quotes from new customers.

The proposed solutions to ensure goals are achieved and fundamental areas of marketing are met included the implementation of the following:

• Develop a high-performance website that can promote their services and tell their brand’s story online.
• Get ranked number 1 on Google with SEO for multiple locations and for all service keywords. 
• Taking control of their own marketing spend.
  

WHAT RESULTS HAVE WE HELPED THEM ACHIEVE

After making the switch and implementing a high-performance website and SEO, Eden Tree Care’s website is performing very well and outranking all competition on Google with over 250 keywords ranked, 90% of these now within the top 3 rankings on Google.

As a result of the increased online presence, their services get booked up to 9 months in advance. 

All of these results have been achieved, yet they are spending less than they did before.

he results of their current marketing setup helped transform their business into what it is today… a business in high demand with growing annual profits!

Eden Tree Care now feels confident and safe about their future now they have a consistent marketing strategy that allows them to control their business growth.

They are able to get the best jobs which pay the most money without ever having to worry or stress.

WHAT DID eden tree cares director john SAY

 "We've Been with 2/3 agencies, these are the best by far!"

john - founder written testimony

 "We now have over 200 keywords ranked on google"

"We started working with Ashby Digital last year. We had very little knowledge of SEO and only 10 keywords on Google. We were paying out lots of money with various other forms of advertising and not receiving much website traffic. We now have over 200 keywords ranked. 95% are ranked on page 1, 75% are top 5 or higher!

We couldn't be happier with the professional service and highly skilled support. It feels great that the advertising side of the business is being looked after properly and we are not letting valuable opportunities pass us by. Would highly recommend Ashby Digital to anyone wishing to promote their business."

kate - accounts & HR written testimony

 "refreshingly easy to deal with & exceed all expectations"

"We have just had our website updated by Ashby Digital Agency. They are refreshingly easy to deal with and worked with us to produce a website that has exceeded all expectations. The site was set up quickly and content fully editable by ourselves.

Any changes were completed swiftly and accurately.

ADA even filmed drone footage for video content. I can't recommend them highly enough, look no further for a trust worthy market leading local company :)"