LEGAL ACCOUNTS Case Study

WHAT WERE THEIR CHALLENGES?

Legal Accounts previously spent a few years trying to develop their website and SEO, with no luck and no new opportunities.

In an attempt to make a change to their current marketing activities, they worked with an agency that implemented multiple strategies but unfortunately, nothing was working for them.

Legal Accounts continued growing from their offline activity but their online activity was severely lacking and they were not obtaining any new leads or generating any money, they knew this was a big opportunity that they were missing out on.

After realising that there was no way to generate growth with their current marketing setup, they made the switch to a high-performance website with us.

HOW DID WE HELP

From a marketing audit, it was identified that Legal Accounts needed to implement key fundamentals of marketing for success to be achieved:

1. Brand Awareness - Being able to get found by people looking for your services.
2. Convert Customers - Turning traffic into leads sent to the sales team.

The initial step in implementing these fundamentals involved the development of a high-performance website that is built with SEO to get found on Google with national, regional and local rankings. 

Legal Accounts never had the intention to experience rapid growth, instead, their main goal was to drive consistent revenue over a long-term basis bringing in high quality B2B clients. 

WHAT RESULTS HAVE WE HELPED THEM ACHIEVE

As a result of building a high-performance website that ranks on Google with SEO on a national, regional and local basis for their services and locations, they were successfully generating leads through organic website traffic. 

Within the first 6 months of the website being live, they were hitting all their revenue goals and growing at a faster rate than they expected, but still at a manageable level.

As a result of their successful online marketing strategy, Legal Accounts are able to create new many new opportunities such as taking on new clients, and expanding adding new team members to keep up with the work capacity and demands.

The Legal Accounts team are happy that the headache of marketing is dealt with for them and any they love that any new additions to the website or marketing questions are dealt with within 30 minutes of them sending in their request.

Legal Accounts are happy and confident that they have the correct marketing procedures in place to ensure they continue operating at a comfortable rate. 

They are well aware of who they can turn to if they decide to take business to the next level by generating even more leads. 

ed - DIRECTOR written testimony

 "Despite not knowing much about our market initially, by the end, they had more knowledge about our field than we did! We're Thrilled!"

"From the outset, we received a fantastic service. Really listened to ourselves to achieve an understanding of the market we were in. Despite not knowing the first thing about our market initially, by the end, they had more knowledge about our field than we did! Thrilled with our website design and execution and really excited of our future lead generation, now we have Ashby Digital as our SEO partner."