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Henry & Co HOME FRAGRANCE Case Study

"We’ve Been Astounded By Their Level Of Knowledge, Combined With Instant Results We’re On To A Winner."

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Henry & co - NOW ONE OF THE FASTEST GROWING HOME FRAGRANCE BRANDS IN THE UK

Henry & Co Home Fragrance operates as an e-commerce store stocking handmade candles, wax melts, reed diffusers, aroma oils and much more. In their time being open, they have navigated many paths and of course, faced a turbulent time during the global pandemic.


When Henry & Co retail stores had no other option than to close and the lockdown was in full swing, it gave the owners the time and space   they needed away from the retail business to progress on a dream they had for many years, to create their own brand of home fragrance products.


Whilst their products were taking off well in the retail/wholesale world, their online marketing attempts were struggling   after many different attempts with in-house and agency but unfortunately, they were struggling to cover the costs with the lack of sales. 

WHAT WERE THEIR CHALLENGES?

When we first connected with Henry & Co the wholesale side of their business was supporting their online portfolio as they had no organic rankings on Google therefore very little website traffic. 


The few sales they were making did not cover the costs of running the online business, so they were struggling to maintain their online e-commerce store. In addition, Henry & Co had very little brand awareness to build brand trust or a loyal customer base. 


In an attempt to solve the online struggles they were experiencing, they trusted two different agencies who promised to deliver results that would help to achieve their goals but unfortunately did not deliver. In doing so, they spent over £10,000 on paid ads and shockingly received no return on investment (ROI).


Following this, they took their marketing efforts elsewhere and trusted that in-house marketing attempts could be more successful, however after an extended period they were also let down by the in-house marketing attempts overpromising and underdelivering on their services. 

HOW DID WE HELP

As an e-commerce store, Henry & Co already had an established online store on Shopify therefore we worked on implementing SEO and CRO to improve their organic rankings and purchases. 


Additionally, we have redesigned their whole inbound email marketing strategy to improve communication with customers and improve the percentage of repeat purchases. 


We are currently implementing stage two of their marketing as we have taken on accountability for their entire digital platform and digital strategy.  Once implemented, Henry & Co will have a rocketing online platform ready for 2024 with a whole new set of fresh ideas in place to tackle all the key e-commerce dates throughout the year.

WHAT RESULTS HAVE WE HELPED THEM ACHIEVE

Within the first 4 months of working with Henry & Co, we have achieved incredible results that have never been achieved in the many years of marketing attempts previously. 


Henry & Co's revenue has increased by an astounding 418%, their website traffic has increased by 320% and the average order value has increased by 20%. 


In just our short time working together, we have helped Henry & Co achieve record sales, record traffic and an incredibly successful Black Friday campaign.

WHAT DID Henry & Co's founder MARK SAY

 "We have Been Astounded By Their Level Of Knowledge, Combined With Instant Results We are On To A Winner."

mark - founder & ceo written testimony

 "After trusting in Ashby Digital, we’ve had the best quarter ever"

“My personal strength is identifying the right team of experts to achieve business and brand success - Ashby Digital Agency is one of them! 


As a business owner, i’ve worked with a number of agencies with website, paid ads and digital content, investing good money and frustratingly achieving very little / no results. 


Since partnering with the team at Ashby Digital we’ve been astounded by their level of knowledge in not only SEO and digital marketing but also strategy and business in general. Combine this with instant results we’re on to a winner. 


After trusting in Ashby Digital, we’ve had the best quarter ever. We have now handed over the entire website strategy to them and they have been heavily involved in fine-tuning our business strategy and even taken the time to help train our new apprentice. 


Thankful to see our marketing in capable hands!”

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You’ve scrolled through our stuff.


Maybe even stalked us a little.


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Cos you’re thinking “Sounds like just another agency”.


“These results can’t be real”.


Or “I doubt they can help me achieve my dream life”.


We get it.


But instead of us trying to sweet-talk you,


Let us show you the facts.


Reasons why to work with us:


🎯 We’ve helped businesses across 40+ industries with proven tactics, not luck.


🎯 We generate millions for our local clients every year.


🎯 Expect fast, top-tier customer service that’ll surprise you.


🎯 15+ years in the trenches - zero fluff, all results.


🎯 We guarantee results—if we don’t deliver, we work for free until we do.


🎯 Multiple award-winning agency, recognised as the best and most innovative in the industry.


🎯 A flawless track record and reviews from businesses who’ve seen real results.


This isn’t theory.


This isn’t guesswork.


This is what we DO.


Every. Single. Day.


For businesses just like yours.


So, what if we could:


âś… Help your business finally break free from the marketing treadmill?


âś… Transform your website into a lead-generating machine?


âś… Build a tailored strategy that leaves your competitors eating dust?


âś… Outrank even the biggest names in your industry?


More revenue.


More leads.


More control.


More security.


More freedom.


More family time.


Even more flights to sunny beaches.


What if this is the moment that changes everything?


đź’» Book a FREE Discovery Session


This is your chance to learn exactly how businesses like yours:


  • Achieved consistent growth.


  • Broke through the noise.


  • Took control of their marketing without blowing the budget.


Why haven’t you grabbed this opportunity yet?


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Let’s face it, you’ve probably already wasted an hour today.


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👉 Click below to schedule your session now.


Time’s ticking, and every day you wait is a missed opportunity.

THIS IS WHY WE EXIST, STORIES LIKE THESE

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