ACONVEYANCING Case Study

WHAT WERE THEIR CHALLENGES?

Aconveyancing were looking into how they can add more growth to their fairly new business which had been set up within the previous 18 months.

All of their revenue to date had been generated offline through cold calling and stakeholder relationships with other firms such as estate agents who referred sales over.

Their existing website wasn't generating any leads or business, their social media accounts were deactivated and not being used at all leaving Aconveyancing with zero online presence.

Their monthly marketing budget was being spent on search directory Yell.com and the upkeep of their existing underperforming website which was built by a friend of a friend.

After quickly realising their current online efforts were not going to help the business growth short term or long term, they started reaching out to marketing agencies in the hope that they could help them build and implement a winning strategy.

HOW DID WE HELP

We developed an inbound marketing and outbound marketing strategy to help grow the brand online which in turn would help generate more business and build an online brand reputation. 

The first solution was to develop a high-performance website bespoke to their brand with full detail of their services, contact forms and interactive quote pages.

The proposed inbound marketing strategy focused on implementing SEO to achieve Google rankings, plus optimising Google My Business and Bing Business profiles to generate a consistent flow of local organic traffic when users are actively searching for their services. 

Outbound marketing strategies involved growing the brand on with content creation for social media with consistent posting in addition to Facebook Advertising and Google AdWords.

WHAT RESULTS HAVE WE HELPED THEM ACHIEVE

Since we started working with Aconveyaning in 2019 we have helped achieve growing results year in and year out.

Their first full year working with us was super successful and without spending any more money in the second year vs the first year we were able to nearly 2.5x the results from the first full year.

This growth has continued throughout 2022 with their marketing reaching record levels of success.

The impact of these exceptional results is simply shown in the significant growth the business has experienced in the last few years. Growing from 1 office and 3 staff members to 4 offices with 60+ staff members. 

In addition, Aconveyancing is recognised as the highest recommended Conveyancing firm and is now one of the go-to names in the industry. 

Aconveyancing is continually outperforming their competitors with their marketing and is one of the fastest-growing conveyancing firms in the UK.

katharine - pr & marketing manager written testimony

 "a great team to work with, very flexible, very pro-active, always coming up with new ideas."

“Damien and his team are highly skilled at digital marketing strategy, SEO and social media content management. They're a great team to work with, very flexible, very pro-active, always coming up with new ideas. Would recommend to anyone wanting to boost their online profile”