Google My Business is a tool created by Google to help businesses gain more visibility, manage and advertise their business online via the search engine. 

Having a Google My Business profile helps potential customers to discover your business and all of the key information they need to get in contact with you regarding your product/services. 

A Google My Business profile listing is home to your business identity (name and logo), location (Google My Business is linked to your location on Google Maps), website address, phone number, email, opening hours, photos, announcements and most importantly a place for customers to leave a review of your business. 

 Related Article: 'What Are The Benefits Of Using Google My Business?'

It’s likely that you will show alongside your competitors on Google if a user used a search term such as ‘plumbers in Derby’ as opposed to your exact business name.

However, these listings can be optimised to enhance the appearance of your business when users are searching for your product/service in your home location to ensure you display ahead of your competitors.