The term ‘regular basis’ is very subjective and will vary per business and the industry you operate in. 

Certain types of content creation such as brochures only require producing on a yearly basis as a minimum. It’s not likely that you will have enough new content to produce a new brochure every 3-6 months! 

However, there is content such as blogs, and emails that can be and would be recommended that they are produced on a far more frequent basis of either monthly or weekly to keep fresh content circulating and keeping potential customers engaged with your business. 

Likewise, content for social media is also classed as a type of content creation, this is something that will need to be produced on a frequent basis to remain active on your social media channels. 

Related Article: ‘ How many times a week should we post on social media?’  

Regularly producing content is beneficial for boosting your brand awareness, building an engaged audience, generating more leads and making more money. However, as discussed above, depending on your business’ approach towards content creation depends on how often you are likely to be generating and publishing new content. 

Whilst a yearly brochure can be extremely helpful when it comes to potential customers in the research phase of their buying cycle, it won’t build you as much consistent brand awareness as sending weekly email content will. 

Ultimately, you need to find a balance between producing the correct type of content creation that your business requires and having the most impact on your target demographic.