Unfortunately, there is no one-size fits all answer to the question of how many times a week you should be posting on social media.

This can vary based on the industry your business operates in and the platform that you are posting on. If you operate in a B2B capacity, you may not experience the great benefits of posting regularly on social media as this is not where your target market is looking for your services. 

However, if you are an attractive B2C business, regular posting on social media can be extremely beneficial and gain your business lots of brand awareness and potential new customers. 

If posting on social media is an effective strategy for your business, there are different ways of posting to have different levels of impact, we’ll outline these below. 

If your aim is to build brand awareness, social media content such as Instagram Reels, TikTok and YouTube shorts is extremely powerful and has the potential to get in front of thousands, even millions of people. 

If you’d rather focus on generating conversions, the best type of organic content to post is images & text to platform feeds e.g. Facebook, Instagram and X (Twitter). 

In some cases, you may want to prioritise building relationships with the customers and audience that already follow your social media accounts. If this is the case, it is highly recommended that you consistently share stories on Instagram or Facebook as followers can engage with this content.

Related Article: 'What Are The 8 Top Tips For Social Media Marketing?'

There is no reason not to post a variety of the above content each week to check all of these boxes reaching all different audiences. 

If you are at the very beginning stage of building up your social media platform, we would recommend posting once a day to build up some traction. Once you have done this and are happy with the stage this is at, you can then reduce this number and base your content approach around quality and not quantity. 

Ultimately, the number of times you post on social media per week is based on your target demographic and the amount of content you are likely to obtain (for non-picture-based industries like solicitors it can be hard to generate new visual content all the time). 

If you find you’re struggling to find the time to share new content on social media each week, it could be beneficial to consider outsourcing your social media to a marketing agency that knows all the ropes of social media platforms and can produce consistent branded content for you, freeing up your time to focus on other areas of your business.