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Unfortunately, there is no one-size-fits-all answer to the question of how many times a week you should be posting on social media.
This can vary based on the industry your business operates in and the platform that you are posting on.
If you operate in a B2B capacity, you may not experience the great benefits of posting regularly on social media as this is not where your target market is looking for your services.
However, if you are an attractive B2C business, regular posting on social media can be extremely beneficial and gain your business lots of brand awareness and potential new customers.
If posting on social media is an effective strategy for your business, there are different ways of posting to have different levels of impact, we’ll outline these below.
If your aim is to build brand awareness, social media content such as Instagram Reels, TikTok and YouTube shorts is extremely powerful and has the potential to get in front of thousands, even millions of people.
If you’d rather focus on generating conversions, the best type of organic content to post is images & text to platform feeds e.g. Facebook, Instagram and X (Twitter).
In some cases, you may want to prioritise building relationships with the customers and audience that already follow your social media accounts.
Related Article: 'What Are The 8 Top Tips For Social Media Marketing?'
If this is the case, it is highly recommended that you consistently share stories on Instagram or Facebook as followers can engage with this content.
There is no reason not to post a variety of the above content each week to check all of these boxes reaching all different audiences.
If you are at the very beginning stage of building up your social media platform, we would recommend posting once a day to build up some traction.
Once you have done this and are happy with the stage this is at, you can then reduce this number and base your content approach around quality and not quantity.
Ultimately, the number of times you post on social media per week is based on your target demographic and the amount of quality content you are likely to obtain.
If you’re really serious about solving your marketing headaches and getting your business on the path to grow, then there’s no better way to get started than scheduling a free strategy session with our team.
In 30 short minutes we’ll give you the exact blueprint we’ve used with dozens of to grow their business fast.
And we’ll even share a few secrets you can use to save you business time and money on your marketing.
This is a completely free, no-obligation goal crushing strategy session.
There’s no obligation to work with us again. No hard pressure selling.
Just let us show you how easy it can be to achieve your goals, and then we’ll go from there.
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Hope to talk to you soon,
Team Ashby Digital Agency
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