Choosing to outsource your marketing is not an easy decision to make, especially if you already have a team or individual working on your marketing. However, it can be a blessing if you have been grafting away on marketing yourself and getting little to no return on investment and no enjoyment from doing it. 

Leaving the marketing in the hands of a team of marketing experts can be one of the best decisions you’ll ever make for your business.  But first, it is essential you familiarise yourself with the advantages and disadvantages of outsourced marketing.

What Are The Main Advantages Of Outsourced Marketing?

Saving time - Handing over the stress of your marketing to a marketing agency will free up your time to invest in other areas of business. This will provide you with more time to work on the areas of business that you are most enthusiastic about. 

A full team of skilled individuals  - Outsourcing means you can tap into the knowledge of a whole team of experienced individuals skilled in multiple marketing areas. 

Cost-effective  - Outsourcing your marketing to a team of already skilled individuals can be far more cost-effective than hiring an internal team or individual who may have a limited skill set or need further investment with expert training.

Lack of control  - Handing over the baton with the marketing that you have been working hard on previously can be a little daunting. With some agencies, it can feel like you have a lack of control over the creative output of your marketing materials. With the right agency, you’ll need to find the right balance between allowing the exerts to produce effective content and your business input - after all you know your industry best! 

Choosing the wrong team  - Choosing the right agency to work with can be a difficult task. By asking all the right questions from the very beginning, you can ensure you get started by making the best-informed decision. 

Related article: ‘What Are 6 Things You Must Know Before Agreeing To Outsource Your Marketing?’

Knowing you’re not the only one - Partnering with a marketing agency, you won’t be the only business they provide marketing materials and support for. Therefore it can be frustrating if there are long wait times for small changes and concerns that they may work with your competitors. The right marketing agency will offer a 24-hour promise on changes and will agree to never work with your competitors. 

Whilst the advantages of outsourcing your marketing clearly outweigh the disadvantages, it is important to ensure you ask the right questions before agreeing to partner. In doing so, you can ease any concerns you have for example turnaround time for changes and how much input you can have.