What Are 6 Things You MUST Know Before Agreeing To Outsource Your Marketing?

Outsourcing your marketing can be extremely beneficial for helping your business save time, become more successful and have a better ROI with your marketing spend. 

Handing over the hassle of marketing to industry experts can be a weight off your shoulders freeing up valuable time for you to focus on elevating your own areas of expertise within the business. Whilst this is all round a great opportunity, it comes with the big question of whether or not you are hiring the correct marketing agency to handle your marketing requirements. 

Fortunately for you, we have outlined 6 of the most important things you should either think about, ask or consider when making this important decision.

• Agency skill set - If you have decided you wish to go down the route of outsourced marketing, you want to consider the skill set of the agency. If the agency you’re considering specialises in only one area of marketing such as paid advertising, it doesn’t mean you can expect them to be experts in your website. If this is the case, you may be required to work with a number of different agencies. 

• The blame game -  Working with a number of different agencies can cause a conflict of opinion and pass the blame game if your marketing is unsuccessful. Whilst you can’t expect an agency to have outstanding skills in all areas, you can partner with a marketing agency that has a great skill set in the majority in most areas that are important to your business.

• Don’t be ashamed to question success -  If the agency state that they had great success with outsourced marketing previously, don’t feel uncomfortable asking to see proof of previous work that has been successful. 

Related Article: 'Does Outsourced Marketing Guarantee Success?'

• Consider your ways of working - To ensure that your partnership with the marketing agency will be smooth, stress-free and successful, you may want to ask them what their ways of working are. This is an important question to ensure that their ways of working align with your own otherwise you may encounter difficult situations whereby your ways of working clash.

• Don’t forget to question time frames -  If you require a basic change that needs to be made on your marketing materials or website, you’ll need to request this through the agency. However, the average timeframe for agencies to make a change within their client ticket system is 3 weeks. In some cases where an important change is required for compliance 3 weeks to make a change is not quick enough. As an agency, we offer a 24-hour service promise to ensure all changes are dealt with as quickly as possible.

• Be wary to avoid hidden costs - In some instances, some marketing agencies may have hidden costs. It is therefore advised that you request a full cost breakdown to identify if there may be any hidden costs associated.

• BONUS: Understand the cost of management fees - Understand the agreement for management fees, especially when it comes to paid advertising. Ask the agency what percentage of the budget is going towards the management fee. If you spend £500 on ads, you don’t want to be paying £200 of this on management fees. 

You should now feel far more confident when it comes to outsourcing your marketing to an agency. 

If you’re really serious about solving your marketing headaches and getting your business on the path to grow, then there’s no better way to get started than scheduling a free strategy session with our team.

In 30 short minutes we’ll give you the exact blueprint we’ve used with dozens of to grow their business fast.

And we’ll even share a few secrets you can use to save you business time and money on your marketing.

This is a completely free, no-obligation goal crushing strategy session.

There’s no obligation to work with us again. No hard pressure selling.

Just let us show you how easy it can be to achieve your goals, and then we’ll go from there.

We only have a few slots available each month, so if you’re still interested in crushing your goals and growing your business, click the link below to reserve your spot before it’s taken by someone else:

LINK TO STRATEGY SESSION

Hope to talk to you soon,

Team Ashby Digital Agency

Read More Outsourced Marketing FAQs