How long a video shoot takes is completely dependent on the complexity of the video that is required. If you only require short clips for a short-form video this may not take longer than 1-2 hours. However, more complex videos with different setups/locations and interviews could take far longer. Generally speaking, this also includes time getting to and from the location and time to set up and dismantle the equipment.

This is a difficult question to answer as the cost for a video shoot is dependent on a number of factors meaning there is never a ‘set’ price. Since everyone has different ideas and needs, the cost of a video shoot is dependent on the length of the video (and shoot), the number of setups/locations and the time it’ll take to edit just to name a few of the contributing factors. A good videographer will be transparent with the cost and outline all of these factors, providing you with a cost prior to the video shoot beginning. 

Related Article: ‘What 5 Things Should Be Considered To Hire The Correct Videographer'

The simple difference is the duration of the final video that is produced. In terms of whether short-form or long-form is better, it is purely a question of the context and purpose of the video. 

Short-form videos are good for quickly grabbing attention and can work well for marketing materials such as social media campaigns (organic and paid) or a video-based website. 

Whereas long-form videos are better suited if the intention is to form a narrative, take someone through a full journey or share client testimonials. 

As long as the form of video you create is shared in the correct capacity, both short-form and long-form video content can be effective for your brand awareness and building your marketing strategy.

A signed release is required for images or videos used for commercial purposes, if the release is not signed there are restrictions for using the content only for editorial purposes.

For commercial rights, if your video features people, they will be required to sign a model release document that outlines their consent to be filmed and for the content to be shared. This will need to be signed by each individual on the video footage.

Additionally, you may be required to sign a property release if you own a private property that is featured in the video content to ensure that the videos can be used.


If you're unsure about model / property releases, there are lots of examples online that will give you an idea of the kind of details that need to be provided to conform with an eligible release form.

Some videographers may restrict where you have permission to share the video footage once it is completed. However, when working with a reputable videographer you will be able to share your videos anywhere. This is particularly beneficial for sharing and reaping the results on the following platforms: 

Social media platforms: YouTube, Facebook, Instagram, Twitter, TikTok, etc.

Video hosting platforms: YouTube, Vimeo 

Company websites and blogs: Embedding videos on relevant pages.

Email newsletters: Including video links in marketing emails.

Now you’ve gained a greater understanding of videography, you can utilise this information to make the best-informed decision when it comes to choosing a videographer to produce video content for your business.