Content Marketing is extremely personal as it is entirely dependent on the business needs and desired outcome  e.g. the area of marketing they want to tap into or the demographic  that they want to attract. 

It’s particularly important to determine your target audience, their interests and marketing habits when choosing which content marketing materials are most suitable as audiences will engage better with different materials based on their age. 

 Related Article: 'What are the benefits of content marketing?'

We break it down into the following categories:

Design

• Social media template
• Whitepaper design
• eBook design
• Digital or print design
• Event collateral (invite, posters, leaflets etc)
• Infographics.

Production

• Audio
• Video (long and short form)
• Illustration
• Graphics
• Animation
• Typography
• Photography
• Data visualisation

Written

• Blog copy
• Website copy
• Case studies
• Whitepapers
• eBooks
• Newsletters
• Research report write-ups
• Testimonials/Reviews