What Is The Best Social Media Platform For Social Media Marketing?

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What Is The Best Social Media Platform For Social Media Marketing?

When it comes to deciding on the best social media platform for marketing, it is important to consider a number of factors first.

Below are the first 3 questions you need to ask yourself…

Who is your audience?

Firstly, you'll want to define your typical customer, try to be specific with your answers as it'll make your decision later on easier!

Who is your typical customer?
How old are they?
Are they male or female?
What are they interested in outside of your product and service?

What are your goals?

Once you know your audience, you need to define goals for that audience.

As a business owner, your main goal will normally be to increase and drive sales, however, there are other creative goals for social media.

For example; a customer service page, recruiting employees, building relationships, tutorials and how-to videos, increasing organic brand awareness, offering free quotes, or using paid ads.

Where is your audience hanging out?

Your audience and goals are defined, it’s time to find the best platform for your business.

Which platform is your target audience spending most of their time on?

Which platform is suited to your goals?

E.g. Your goal is to increase your organic reach - stay clear of Facebook and head to Instagram or TikTok.

Your goal is to recruit more employees - head to LinkedIn and Facebook paid ads.

There is no reason why your business can’t post on every single social media platform, however in most cases it is not relevant to have an account on every platform.

There are strengths and weaknesses for each platform which have been outlined below:

Based on all of the above pointers, you should now be able to identify which platforms are the most appropriate for your business in particular.

If you’re really serious about solving your marketing headaches and getting your business on the path to grow, then there’s no better way to get started than scheduling a free strategy session with our team.

In 30 short minutes we’ll give you the exact blueprint we’ve used with dozens of to grow their business fast.

And we’ll even share a few secrets you can use to save you business time and money on your marketing.

This is a completely free, no-obligation goal crushing strategy session.

There’s no obligation to work with us again. No hard pressure selling.

Just let us show you how easy it can be to achieve your goals, and then we’ll go from there.

We only have a few slots available each month, so if you’re still interested in crushing your goals and growing your business, click the link below to reserve your spot before it’s taken by someone else:

LINK TO STRATEGY SESSION

Hope to talk to you soon,

Team Ashby Digital Agency