What Is The Best Social Media Platform For Social Media Marketing?

🏆 Proud To Be A Double Award Winning Marketing Agency 🏆

"Best Marketing Agency - Derby" & "Most Innovative Agency - Derby"

SOCIAL MEDIA Marketing

What Is The Best Social Media Platform For Social Media Marketing?

When it comes to deciding on the best social media platform for marketing, it is important to consider a number of factors first.

Below are the first 3 questions you need to ask yourself…

Who is your audience?

Firstly, you'll want to define your typical customer, try to be specific with your answers as it'll make your decision later on easier!

Who is your typical customer?

How old are they?

Are they male or female?

What are they interested in outside of your product and service?

What are your goals?

Once you know your audience, you need to define goals for that audience.

As a business owner, your main goal will normally be to increase and drive sales, however, there are other creative goals for social media.

For example; a customer service page, recruiting employees, building relationships, tutorials and how-to videos, increasing organic brand awareness, offering free quotes, or using paid ads.

Where is your audience hanging out?

Your audience and goals are defined, it’s time to find the best platform for your business. Which platform is your target audience spending most of their time on?

Which platform is suited to your goals?

E.g. Your goal is to increase your organic reach - stay clear of Facebook and head to Instagram or TikTok.

Your goal is to recruit more employees - head to LinkedIn and Facebook paid ads.

There is no reason why your business can’t post on every single social media platform, however in most cases it is not relevant to have an account on every platform.

There are strengths and weaknesses for each platform which have been outlined below: