Subconsciously there is a set of do’s and don’ts for social media that can either make or break your social media marketing. 

To ensure your social media marketing attempts are effective, it is essential that you take onboard expert advice.

Below we’ve outlined just a small number of the do’s and don’ts of social media. 

• DO use a variety of post styles - Using a variety of post styles such as feed posts, reels and stories will help your business to engage with followers and potential followers in different ways for different purposes.

• DO create customer-focused content - You should create content that is customer focused e.g. about a specific need or requirement. Content that is too focused on your business’s background and uses the word ‘WE’ too often will not be attractive to a customer. 
  

• DO proofread your posts - Take the time to carefully proofread your social media posts to eliminate the awkward possibility of making any simple errors that could reflect badly on your business if your followers see them. 

• DO join relevant trends - Keep an eye on the latest social media trends and if they can be applied to your business, don’t be afraid to use these in your marketing - after all they are the most popular posts (at the time).

Related Article: ‘What Are The 8 Top Tips For Social Media Marketing?’

• DON’T post too much - Posting too much content can have a negative impact on your followers as they may feel you are spamming their feed and may unfollow you meaning they’re not likely to ever use your business again. 



• DON’T buy followers  - It can be very tempting to buy followers, however, this is not recommended as these followers will not have any direct interest in your business and are unlikely to engage with your posts. 

• DON’T expect to go viral  - Just because you have posted content that you believe is exactly what your audience likes, it doesn't mean you will go viral with your content, going viral isn’t a regular occurrence. Going viral is not a long-term solution to marketing, if you did go viral your followers may increase momentarily but it doesn’t mean these will stick and generate leads. 

• DON’T overuse hashtags  - Don’t feel the need to overuse hashtags in your posts, especially in the middle of the post as this can be off-putting for your followers. You only need to include a few good hashtags at the end of your post (on the relevant platforms only). 

Follow these do’s and don’t of social media marketing to generate far more effective social media posts that can generate more of an impact and engage your followers.