The short answer is, yes. Content marketing is beneficial for helping your website rank on search engines like Google or Bing.

Many forms of content creation that have the potential to improve your search engine optimisation, however the forms of content creation that are particularly impactful include written and visual e.g. blog articles, images, Infograph's, videos.

This content increases your chances of getting found,  and once clicked increases the time users spend on your webpages  which ultimately communicates to search engines that your content is valuable.

Blog articles in particular are highly beneficial for improving your website SEO rankings. Although only when content is customer-focused and implements the following strategies…

Keyword Density  

If done correctly with SEO elements, blog posts have the potential to rank high on search engines like Google and Bing, this will show when a prospectus customer searches a keyword/question about your service/product.

Related Article: 'What are the benefits of content marketing?'

An effective way of helping your blog post rank is keyword density. It's essential to find the correct balance between 'keyword stuffing' and 'lack of keywords'. The ideal density is 1-2 keywords for every 100 words of copy.

Example keyword density calculation:

10 keywords / 1,000 total words = .001

.001 x 100 = 1%

Internal Linking 

Internal linking is something that any blog writer can do, this involves linking content within the blog post to the relevant web pages on your website.  For example, if you're discussing content writing for a high-performance website, you can link the phrase 'high-performance website' to the relevant service page.

Alternatively, link other blog articles e.g.

• Readers also liked: 'insert blog title here and hyperlink'
• Related article: 'insert blog title here and hyperlink'