Is Content Marketing Beneficial For SEO?

The short answer is, yes. Content marketing is beneficial for helping your website rank on search engines like Google or Bing.

Many forms of content creation that have the potential to improve your search engine optimisation, however the forms of content creation that are particularly impactful include written and visual e.g. blog articles, images, Infograph's, videos.

This content increases your chances of getting found, and once clicked increases the time users spend on your webpages which ultimately communicates to search engines that your content is valuable.

Blog articles in particular are highly beneficial for improving your website SEO rankings. Although only when content is customer-focused and implements the following strategies…

Keyword Density 

If done correctly with SEO elements, blog posts have the potential to rank high on search engines like Google and Bing, this will show when a prospectus customer searches a keyword/question about your service/product.

Related Article: 'What are the benefits of content marketing?'

An effective way of helping your blog post rank is keyword density. It's essential to find the correct balance between 'keyword stuffing' and 'lack of keywords'. The ideal density is 1-2 keywords for every 100 words of copy.

Example keyword density calculation:

10 keywords / 1,000 total words = .001

.001 x 100 = 1%

Internal Linking 

Internal linking is something that any blog writer can do, this involves linking content within the blog post to the relevant web pages on your website. For example, if you're discussing content writing for a high-performance website, you can link the phrase 'high-performance website' to the relevant service page.

Alternatively, link other blog articles e.g.

• Readers also liked: 'insert blog title here and hyperlink'
• Related article: 'insert blog title here and hyperlink'

If you’re really serious about solving your marketing headaches and getting your business on the path to grow, then there’s no better way to get started than scheduling a free strategy session with our team.

In 30 short minutes we’ll give you the exact blueprint we’ve used with dozens of to grow their business fast.

And we’ll even share a few secrets you can use to save you business time and money on your marketing.

This is a completely free, no-obligation goal crushing strategy session.

There’s no obligation to work with us again. No hard pressure selling.

Just let us show you how easy it can be to achieve your goals, and then we’ll go from there.

We only have a few slots available each month, so if you’re still interested in crushing your goals and growing your business, click the link below to reserve your spot before it’s taken by someone else:

LINK TO STRATEGY SESSION

Hope to talk to you soon,

Team Ashby Digital Agency

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