This is a tricky question to answer as some businesses would argue that network marketing is worthwhile, whereas other businesses would suggest it is a waste of time. 

B2B Network marketing is worthwhile for… 

Developing Partnerships  - By attending networking events and connecting with other businesses, you have the potential to develop partnerships , some of which could be life-changing for your business. 

Increasing Brand Awareness  - Attendance at networking events will help to  increase your brand awareness with the other businesses that are attending the events. Even if they don’t turn into a lead immediately, they may consider your business in the future or recommend your business if they know someone looking for your product/service.

Helping You Learn - B2B marketing in the form of network events can be a great place to learn from other B2B companies. You may be able to install general business strategies and marketing methods into your own business.

Related Article: 'What Is B2B Marketing?'

On the other hand, B2B could be considered not worthwhile because…

Repetitive Events  - Network marketing events are perceived to be very repetitive with the a large percentage of the businesses visiting being the same ones each time, making it difficult to make new connections. 

Time Consuming  - To attend networking event, it’s required for an individual to take time out of their daily responsibilities to travel and attend the event. If you are regularly attending these networking events, it becomes time consuming . 

Low ROI  - It’s not guaranteed that you will generate any leads from attending a networking event, and if you do it’s usually only one or two which means there’s little ROI from attending the events if no lead is generated. 

If you’re debating whether or not B2B Network marketing is worthwhile because you’ve never tried it before, our best advice would be totry it out at least once so that you can formulate your own opinions. 

You may attend an event a find huge value in connecting with other, you may not connect with anyone that is likely to turn into a lead but you’ve got nothing to loose by trying it out!