Content creation & PRint Services MARKET HARBOROUGH

What are the advantages of content creation for businesses?

Building Brand Awareness:

Content creation is extremely beneficial for building your brand awareness.

Your valuable content will be viewed by engaged users who will build awareness, and trust for your business and the product or service you offer.

Even if they are not ready to make a purchase now, this makes them far more likely to buy from you in the future. 

Increasing Website Traffic:

Content creation such as brochures promoted on social media channels will increase the traffic to your website and in turn, can result in an increase in leads. 

Increasing Engagement: 

Regularly producing content such as blogs or emails will increase the engagement you have with your customers.

This type of content can add value to their daily life and in turn, they are far more likely to see you as a trustworthy business.

What are the disadvantages of content creation?

Time-Consuming:

Content creation can be a time-consuming task, for large brochures this can take a long time to create and perfect.  For regular blogs or newsletters, this also takes time on a regular occurrence to create. 

Long-Term Results: 

Content creation is not seen as a quick win as for some types of content creation it can take a while for content to start producing any results or traction.

However, if you want quicker results, there are alternative content formats that can be considered. 

Requires Skills & Software: 

Whilst most people have access to free creation software meaning they can give it a go creating content themselves, it’s not likely to be as professional as it would be if it was created by an individual skilled in this particular industry.

For a lot of business owners, it’s the knowledge, skill and creativity that hold them back from creating their own content.

Taking into consideration all of the above pointers, it’s important to consider if you think content creation of some capacity could be beneficial for optimising your business and building greater brand awareness.

In response to the limitations, almost all of these are eliminated immediately when a business owner decides to outsource their content creation to a skilled agency that can dedicate the time to create the best content for them.

You might be envious of the business you’ve seen with a stunning brochure, flyers and business cards that all match and look super sleek. 

Fortunately, you can have the same for your business. 

Outsourcing your content creation can give you a stunning set of marketing materials you can use in a wide variety of ways to help your business.

Why outsource your content creation?

Saves you time:

Simple reason, outsourcing your content creation tasks will mean you don’t have to spend the time creating these yourself.

You can hand over the ideas to a team of marketing experts who can put your ideas together and work their magic to generate the content you require.

This gives you more time to focus on areas of your business that you are most passionate about. 

Created by industry experts:

You can guarantee that the content produced by an outsourced marketing agency will be of higher quality as it is being produced by industry experts. 

This means it will look more professional and factor in smart strategies that are likely to be most impactful for the target audience and therefore more likely to generate leads.

Greater ROI:

Since the content will be produced by industry experts who can implement the correct marketing strategies into the content, it’s likely to generate more leads and in turn become a great ROI for your business.

How long does content creation take?

This is a difficult question to answer as it varies so much between the type of content that is being produced. Here are a few examples:

Print / Digital Brochure:

This is the type of content that will take the longest to produce as brochures often have a large number of pages, with lots of different information and designs on each page.

Generally speaking, the time it takes to produce this content can span from weeks to months. 

However, the smaller the brochure, the less amount of time it’ll take and vice versa. 

One-pagers / Poster:

A single-page visual document communicating key information points will not take too long to produce and can be completed within a couple of days (this includes the opportunity to review and make suggested edits). 

Business Cards:

Business cards are quick to produce as they generally have the same type of content on them, it’s just a case of editing the design and ensuring it matches your brand identity.

Depending on the number of individual business cards you need, business cards can be produced within a matter of hours. 

By outsourcing your content creation, you could have expert marketing materials within a matter of hours.

This type of content creation can be extremely powerful and elevate your business and brand awareness.

Whilst you might understand the power of content creation, and have a need for content to be created for your business, it can be difficult to identify which type of content is most effective for your business and industry. 

Below we are outlining the 6 most powerful types of content that you must have for your business. 

Whilst all these types of content could apply to your business, it could also be that only a number of these are applicable and that’s okay, you can integrate these and still have a powerful impact. 

Short-Form Video Content:

This type of content is making the world go round at the moment as it is the most engaging form of content making it easy to communicate key messages and build brand awareness. 

Business Cards & Leaflets:

Depending on your industry, business cards and leaflets can be a great way to communicate your key contact information.

This is particularly beneficial for people providing trades within a local area. 

Product Brochure:

If you operate a visual image, you can benefit from using product brochures to either hand out to people or send as a digital download from your website. 

Print & Branding:

Print content such as leaflets and internal branding for offices will boost the presence of your brand image. 

Signage & Posters:

If you operate from a retail outlet or have a shop front, branded signage and posters are key for helping customers identify your brand. 

Vehicle Graphics:

With vehicle graphics, you can communicate your brand message and create brand awareness for those who are not yet brand-aware. 

If you’d love to create content for your business but don’t have the time or any idea where to start, consider outsourcing your content creation needs to a marketing agency and you’ll have powerful marketing content created by a team of experts.