EMAIL MARKETING SERVICES Beeston

Checking emails is something that people do on average 15 times per day, or every 37 minutes; when they first wake up, on their lunch break and in the evening. 

Email marketing is far from ‘dead’.

In fact not only is it a fantastic way to get your message directly into the inbox of the person you are trying to reach, but email marketing also has one of the highest conversion rates out of all types of marketing.

When used correctly is a tool that can not only increase your conversion rates dramatically but with email automation you can grow your business and save yourself and your business endless hours of admin.

Extremely Cost-Effective:

Email marketing is a cost-effective method of marketing, especially in comparison to high budgets on Facebook Advertising or Google Adwords.

You typically pay a set fee for email marketing services and can send as many emails as you wish to the exact customers that make up your audience database.

Email marketing campaigns can be quick and easy to produce and don’t typically require costly training or photoshoots etc. to develop effective content. 

Generate Website Traffic:

Email Marketing often acts as a mid-point between continuing communication with a user who once visited your website and encouraging that same user to revisit your website based on the content that is within your email. 

Most emails (unless information-focused) will have a call-to-action (CTA) button that once clicked will direct the user to your business website.

Therefore with effective email marketing, you also have an additional method of generating website traffic and turning them into leads and new customers.

Nurture Customers:

Email marketing provides an opportunity to nurture existing customers or prospectus customers as you can communicate with them directly via email.

You can tailor email marketing campaigns to strategically communicate key messages that are essential for the exact point they are at in the buying cycle, entice them into becoming a lead by providing exclusive offers etc. 

Use this point of contact even after they have purchased from you to build an ongoing relationship to encourage repeat purchases, upsells or ask for a business review to help build your online reputation.

Create Custom Campaigns:

With email marketing, you can customise campaigns to be personalised to the receiver, this is as simple as including their first name to address them at the start of the email.

The inclusion of adding personal details such as names to an email is known to have an impact on the open rate of the emails. 

Additionally, you can utilise email marketing platforms to create customised journeys for your audiences to ensure they receive relevant information for the next stage they enter in the buying cycle and automatically email these on a set timeline.

Email marketing can be extremely effective if utilised correctly as it has great potential to build a relationship and direct line of communication with both existing customers and prospective customers.

Get it right and you have the potential to successfully nurture a prospectus customer into a hot lead.

Get it wrong and you’ll receive reports for spamming users with too many emails or non-relevant content.

The key ingredient for effective email marketing is getting the subject spot on in terms of content and time. 

As they say 'marketing is about getting the right message, in front of the right person, at the right time".

Here are a few key email stats* that showcase how effective email marketing is:

• 37% of brands are increasing their email budget
• 33% of marketers send weekly emails and 26% send emails multiple times per month
• 77% of marketers have seen an increase in email engagement over the last 12 months.
• Smartphone users prefer to receive brand communications via email.
• Email marketing revenue is estimated to reach almost £11 billion by the end of 2023.
• 64% of small businesses use email marketing to reach customers
• 41.5% of brands say that email marketing is very critical to business success
• 81% of B2B marketers say their most used form of content marketing is email newsletters
• 87% of B2C marketers leverage automation as part of their email marketing strategy

*stats from HubSpot.com