Integrating videography into your brand image can be extremely beneficial for elevating your marketing. The first step in creating impactful video content involves deciding on your content and the length. 

Both short-form and long-form videography can be beneficial for your business for different reasons. 

Short-form videos are good for quickly grabbing attention and can work well for marketing materials such as social media campaigns (organic and paid) or a video-based website. 

Whereas long-form videos are better suited if the intention is to form a narrative, take someone through a full journey or share client testimonials. 

A good videographer will clip any long-form videos into short-form content to be used on your website and social media platforms (Instagram Reels, YouTube shorts and TikTok videos).

Brand videos will have a huge impact on your business for the following reasons…

Boosting brand exposure  - Videography has great powers on social media in particular to increase your brand exposure by up to 100 x more than photos ever will. Short-form video content is the way forward with Instagram Reels and TikTok having exceptional popularity right now. 

Elevate your whole brand image - High-quality video footage of your brand can be integrated into your website. A video website will completely elevate your existing website making it far more engaging and taking your brand image to a whole new level.

Communicate key messages - Nothing tells a story better than a video, short-form videos like TikToks have the power to communicate to an audience within a short timeframe. A short video will receive far more attention than a full page of text as it has been articulated in a far more engaging way. 

Related Article: ‘What Must You Know About Videography For Marketing?’

Higher ROI - Videos can help elevate other areas of your marketing, for example, the use of short-form videos for paid advertising on social media. These types of ads are more likely to reach a higher number of individuals and in turn, create a higher ROI than you are currently getting. 

Brings you closer to customers - Video content creates a better visual representation of your brand helping you get more key points across. Video content can also help develop more brand advocates that are actively engaging with your business. 

All of the above positive factors opting for video content will help to elevate your business and in turn, generate a more positive outcome.